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Social Media Strategy News and Views

Amazon Best Sellers in Books: Computers & Technology; Internet & Social Media

Saturday

Backing Up Your Data Gives You Peace of Mind

"The horror of a hacked, crashed or deleted social media account can mean losing years of personal memories. But, as with data stored locally on your computer, backing it all up somewhere else can give you peace of mind. ..." Read More

Tuesday

This New Online Platform Creates Access to the American Dream

Technology continues to change the way businesses operate, and that includes how they find resources to get started, fund growth and find a buyer. DPOUSA is one example of the latest paradigm in funding business opportunities. DPOUSA is an online financial platform connecting companies with capital sources, buyers with sellers, and people seeking business opportunities. DPO stands for "direct public offering," and DPOUSA.com is designed to allow individuals to present their businesses directly to potential investors. The ventures can range from startups to large enterprises, and the online platform has sections for each stage of the business life cycle. The site reflects the new business paradigm: It is accessible 24 hours a day, seven days a week, 365 days a year for users interested in acquiring, funding or investing in new ventures. The DPOUSA technology allows users to quickly search transactions and find the right match through a user-friendly interface. The online setup allows companies to deal directly with interested capital sources. "All politics, issues and differences aside, this is the only country with an abundance of opportunity. DPOUSA exists to connect those opportunities and provide access to all Americans," says Brian Jue, a founding member of the DPOUSA Special Council. "A startup needing infrastructure can now find a match in an existing business looking to transfer its assets?it might very well be a millennial connecting with a baby boomer to get something very cool off the ground," Jue adds. "DPOUSA exists to strengthen the U.S. economy by enabling the American dream." All costs are completely transparent, and a special council of experienced business executives and professionals is available via the website to assist both sides of transactions. DPOUSA charges a flat fee to list a company's opportunity. In addition, various packages exist to create affordability for earlier-stage transactions, with additional services and exposure also available for more complex transactions. Investors and financial institutions pay no fees to use DPOUSA. DPOUSA includes a database of more than 30,000 accredited investors and financial institutions that collectively have over $500 billion to invest in businesses, and the site is designed to facilitate all types of transactions, for startups and well-established businesses alike. To ensure the growth of the platform, DPOUSA has committed resources for an ongoing campaign utilizing traditional, digital and social media to build its national presence. For more details about DPOUSA's services, please visit www.dpousa.com (Source: NewsUSA)

Facebook plans to take over the world

Social network went from digital directory for college kids to communications behemoth – and it’s planning for prosperity with its global takeover.  Read More...

Saturday

Plex media streaming app updated for Windows 10: PC version

WinBeta reported that the Plex media streaming app has been updated for Windows 10 and said the PC version has launched, with mobile coming soon.

"Ever since the demise of Windows Media Center, for Windows users, Plex has been one of the best choices for streaming media content of all kinds. It should be great news then, that the service’s Universal Windows app has finally come out of beta to get an official release on the Windows Store, reports Engadget. The first thing users should notice in the new version of Plex, number 3.0.31, is the aesthetics: the developer has discarded the aged Windows 8 look for a full-on Windows 10 standard interface, including the sidebars and tasteful vertical element placement. As a result, the app now looks very modern, worthy of holding your media collection."  ...

Tuesday

Catch Workers Comp Lies Using Social Media

How to Use Social Media, Surveillance to Catch Workers Compensation Lies

Read the full story HERE and find out why lying about workers compensation is a growing problem and what can be done about it using social media surveillance methods.

Friday

Dark Web's First Major News Site

ProPublica Launches the Dark Web’s First Major News Site. Read about it HERE.




Saturday

Study says social media is making us less social

A new survey finds an overwhelming majority admitted to missing out on a conversation because they were distracted by their phones, thus providing evidence of how social media is making us less social.



Monday

Social Media: Master, Manipulate, And Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram And LinkedIn

Go Up The Social Media Ladder. Your ultimate guide to controlling your online network. There’s so much buzz going on when we hear the word Facebook, Twitter, Instagram, YouTube and LinkedIn. Almost the entire population is using these social media platform just for anything they can think off! There is something about them that holds great power to popularity and success and if you want to know the secrets to manipulating your preferred social media, then this book is for you! Social Media: Master, Manipulate, And Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram And LinkedIn contains the golden nuggets in allowing you exploit these tools and use it for your advantage. You may have all four but don’t know how to really work your way up and reach your goals, well now you can change that. This Book is Divided into 2 Parts: 1. The Step by step guide to Social Marketing 2. Social Media Marketing These Will Teach You How To: • Dominate Facebook Marketing • Dominate YouTube Marketing • Dominate Instagram Marketing • Dominate Twitter Marketing • Dominate LinkedIn Marketing And so much more! There’s no other book like this out there in the market! The goal of this book is to help you become more acquainted with the social media of your choice. You will learn how to monitor, manage, and even monetize this whole idea! The secrets are right in from of you, so what are you waiting for?! When you read Social Media: Master, Manipulate, And Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram And LinkedIn you’ll definitely be on the fast track to managing your own social media and become successful in the end! Good Luck!

Friday

Too Much Social Media Use -- Bad for Teen Health?

Is too much social media use actually bad for teen health?

Discovery News poses the very important question of whether too much social media use is bad for teen health, stating that "social media connects people the world over to one another" but that "the problem is that not everyone knows how to disconnect." And goes on to point out that "with constant streams of tweets, status updates and comments to sift through and respond to, social media can create a never-ending and sometimes negative feedback loop."  What do you think about this issue? Read more about it.

Tuesday

Engineering Field Sees Low Unemployment, Higher Pay

        When faced with an intimidating job market and sizable student loans, students must give serious thought to which college degrees will help ensure a job with a substantial salary.
While the phrases "guarantee a job" and "substantial salary" are nearing extinction, job reports and salary trends indicate a few reliable, profitable and in-demand careers. Most notably, engineering.
Engineering is consistently listed in CNN's "Best Jobs in America," and it's a top-paying field that reports high worker satisfaction. What's even more promising? Data from 2012 show that engineering salaries are rising.
"Engineering continues to be one of the most robust professions," says Thomas G. Loughlin, executive director of the American Society of Mechanical Engineers (ASME). "It's one that offers immense gratification along with concrete economic benefits. The unemployment rate among engineers is currently about half the national average."
Loughlin isn't understating when he says, "economic benefits." The Huffington Post rounded up the top 15 college majors with the highest pay, and eight of the 15 were engineering degrees.
The "2012 Engineering Income and Salary Survey" conducted by ASME and the American Society of Civil Engineers (ASCE) revealed that nearly 72 percent of those surveyed received a salary increase. In 2012, engineers earned an average income of $103,497 -- a four percent rise from last year.
Whether in response to the promising salary or President Obama's push for more engineers in the American Jobs Act of 2011, some colleges are seeing more engineering degrees. A New Hampshire report on higher education said the greatest growth was seen in the field of engineering in the past five years.
The recent surge can't come at a better time as public and private companies need more engineering graduates from American schools. The U.S. still produces fewer engineers than other nations, roughly 70,000 American engineers compared to 600,000 and 350,000 from China and India, respectively. Since more education means higher pay, engineering colleges will likely stay on the upward trend.
To be frank, the field of engineering isn't going anywhere but up. Learn more at www.asme.org.
NewsUSA

Saturday

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE.  Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.
 Epic Content Marketing
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: * Determine what your content niche should be to attract and retain customers * Discover and develop your content marketing mission statement * Set up a process for creating and curating epic content * Learn how to leverage social and email channels to create--and grow--your audience * Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!

Tuesday

How Social Media Can Grow Your Company

     As the economy continues to slowly expand, businesses are seeking new media to reach their customers. In addition to traditional print, radio and online advertising, marketing directors are often required to create and implement a social media strategy. According to Forrester Research, three out of four Americans currently use social media. Facebook, Twitter and YouTube have become incredible success stories, but more importantly they’ve evolved into tools to grow sales and profits. As a result, the management of many small- to medium-sized companies are struggling to find the right balance to effectively communicate and grow their businesses in the Internet age. Luckily, some media businesses are finding innovative ways to market and inform consumers and help companies expand their brands and sales on a national basis.
     Many companies are turning to private equity firms that invests media and media services in exchange for equity in private and public corporations. Through a targeted multi-platform approach of print, radio, online and social media, these firms facilitate significant brand and corporate awareness programs to a widespread audience of Consumer and B2B Buyers. However, since these firms invests equity in their portfolio companies, they have strict due diligence requirements and only partner with high-quality growth companies seeking to improve their message and brand to customers.
     By partnering with private equity firms, businesses can reach for widespread consumer and B2B sales using technology to achieve their goals. (Source: NewsUSA)

Monday

Social Media Reaches the Fashion Shopper

Everyone’s aware of the phenomenon known as the Internet. Since it was first introduced to the public, cyberspace has been changing lives and transforming industries, making communication, learning and even shopping faster, easier and more efficient. Now, with the emergence and wild popularity of social media outlets like Facebook and Twitter, companies have a host of new media with which to attract and engage customers like never before.

Whereas pioneering AM and FM disc jockeys once helped listeners discover new bands and obscure songs, today people are turning instead to their Facebook friends and Twitter followers for recommendations on everything from music to health and beauty products to fashion. Trusting this like-minded and hand-picked group to be free of ulterior motives and therefore trustworthy has made these social media communities hugely influential.

The same can be said for trusted brands. Companies like women’s fashion powerhouse Nygard are using social media vehicles like Facebook, Twitter and their blog Fashioning Your Story  not to only engage and educate their existing customers, but also to win over new ones.

Through social media, companies can offer customers a place to interact with trusted brands, as well as each other. Customers now have a place to voice concerns and provide creative input, helping companies gather valuable information to improve products and services. This open dialogue that social media establishes among the customers and the company helps provide the customer with a sense of investment within the company, while also helping companies better understand their customers.

Yet, companies aren’t stopping there. Companies, like Nygard, are taking the opportunity to thank loyal customers – while wooing new customers – with instant discounts and special offers via social media. With social media, companies have the opportunity to ensure the customer has a great interactive experience with online contests, special discounts and other events, while also driving business to their e-commerce site.

This rapidly evolving social media marketing and customer service model is proving to be the way of the future for most companies, and anyone not harnessing it is losing ground quickly. Get a glimpse of this social media world by becoming a fan of Nygard on Facebook (facebook.com/nygard) to see how they are forming a better experience for their customers through social media. Visit www.nygard.com for more information.

Guerrilla Marketing Tips

Guerrilla marketing proves that a big marketing budget is not necessarily a premise for success in business. This concept refers to the use of unconventional, energetic and creative advertising strategies. You can expect for customers to be targeted in unusual places, or they may become engaged in interactive marketing projects. The essence of a guerrilla marketing campaign is usually an element that captures the attention, a buzz that provokes the prospect.

There are lots of ways to create a nice and solid guerrilla marketing approach, and you can do so by investing a minimum of resources, and yet getting the maximum of results. Lots of companies now use such innovative strategies in order to increase brand awareness. This has become quite a common tactic in the world of mobile digital technologies to give just one of the market sectors where guerrilla works great. However, no marketing strategy can be created out of nothing, and every business promotion needs a plan.

With guerrilla marketing, professional expertise is essential. So much can be achieved if you just know how. Business exposure, market research, more traffic for your website, lots of new prospects, and higher sales: these are the goals that almost any marketing plan aims at. This means that the marketing activity as such will be conducted both online and offline, and you'll need two separate parts in your marketing plan to cover each of these. This usually happens because the approaches differ for the virtual world and the real market.

It's difficult for newbies to get the full picture of what a full-fledged marketing campaign involves. Talk to an expert and even hire a professional team to help you put your ideas and vision into practice particularly when you aim high. Great marketing ideas come with solid business knowledge and lots of experience in this domain of activity. And the marketer may lack the essential knowledge to cover all the marketing issues on his/her own. That's why expert guerrilla marketing help becomes essential.

Last but not least, if guerrilla marketing does not rise up to your expectations, you need to determine where the fault lies because there may be mistakes that have flawed the business process along the way. Finding the rotten apple is not always easy, that's why you have to constantly monitor business performance in all its aspects. Otherwise, you won't be able to get to the source of the problem!



Tuesday

Outlook for Social Media Marketing in 2015

They Screwed Us. Right Before They Screwed Us Again.






They Screwed Us.  Right Before They Screwed Us Again. #poohead (Michael Arrington/TechCrunch)




Michael Arrington / TechCrunch:
They Screwed Us.  Right Before They Screwed Us Again. #poohead  —  We just got screwed.  More on this below.  —  Nobody says “Web 2.0” anymore.  The term just didn't stand the test of time, long ago it became cliched.  —  But a handful of years ago it had real meaning to a lot of us.
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Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month (comScore, Inc.)



comScore, Inc.:
Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month  —  Analysis of Social Networking in Latin America Shows LinkedIn Grabbing #2 Position with35 Million Monthly Visitors  —  Santiago, Chile, December 20, 2012 - comScore (NASDAQ …
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Monday

Michael Saylor, Chief Soothsayer of Internet Industry's Resurgence

In a fascinating and thought-provoking article, The New Republic calls highly successful internet entrepreneur Michael Saylor the "Id of Web 2.0" and says he "has become the chief soothsayer of the internet industry's resurgence" whose book "The Mobile Wave, which hit number seven on the New York Times’ bestseller list over the summer and number five on the Wall Street Journal’s, looks increasingly prescient as even web giants like Microsoft and Google stumble in switching to mobile devices. Outlets from Fox News to the Brookings Institution have called on him to explain how the future will look." ...

Read the full article here:  Michael Saylor, The Id Of Web 2.0 | The New Republic


Saturday

A call for papers about using social media for learning has been issued



Dear Web 2.0 Digest readers, there's been a call for papers issued about using social media for learning and the topics may include: social networking sites and web 2.0 tools for learning; issues and concerns with using social media for learning; or web-based collaborative and interactive learning.

If you are interested in learning more about it or submitting a paper, you can get more info...

Thanks for stopping by to visit the Web 2.0 Digest.  Please come again.

Cheers!


Friday

HPU Libraries Using Social Media And Late Night Hours To Help Students Stay in Touch.

David Bryden, the director of High Point University's Library Services, says that “Many libraries have positioned themselves in the social networking world ? called Web 2.0,”  He goes on to say that the “The library's Facebook page has grown to be quite popular ... "  At HPU, the libraries are utilizing social media and late night hours in order to help their students stay in touch.  ...  (Get more info... on this topic.)

What about your own school's library system?  How is it using social media and other means to help students keep in touch?  (Please leave a comment below to share your thoughts.)


Here's a Quick Guide to Social Media Resources

Looking for a Quick Guide to Social Media Resources?  If you've not had the opportunity to attend a course on social media, then this practical resource could help you explore the use of web 2.0 in researching, networking and building profiles.  Get more info... and listen to the course highlights.

Do you know of any other good social media resource guides that you would recommend?  (Please leave a comment below to share your thoughts.)

Thanks for stopping by to visit the Web 2.0 Digest.  Please come again soon.

Cheers!


Southeast Asia Governments Are Maximizing Their Internet Space


At the online site This Big City, Mong Palatino at Global Voices, says "Southeast Asian governments have been maximizing their Internet space by establishing social media profiles, one stop public service portals, and online transparency tools for engaging with citizens."  .. . 

The article goes on to discuss many other important aspects of how Southeast Asian governments are utilizing the Internet to interact with their citizens.  

Read the full article ...

Have you or anyone you know had any experience with Internet use in Southeast Asian countries?  And if so, how would you characterize it?  (Please leave a comment below to share your thoughts.)

Thanks for stopping by to check out the latest posts on the Web 2.0 Digest.  Please come again soon.

Cheers!




Thursday

Using Social Media to Expand Networks


A Communications Network article online recently shared some important Q&A exchanges on the topic of using social media to expand networks :
"How is Web 2.0 changing your job as a senior communications officer? How is it changing your relationship with grantees and the wider community you serve? Susan Promislo (SP): As the former ... In part, it was because of our involvement in conferences like TED and communities like Health 2.0 that are further out in front with technology and social networking. But we also knew that a broadcast strategy was not going to work for Pioneer, which focused on finding ..."  (Read the full article here...)

How about your own experiences in this area, as a senior communications officer (or lower level officer) and/or as someone who has dealt with someone in that position?  Was your experience similar to the ones mentioned in the Communications Network article or different?  (Please leave a comment below to share your thoughts.)

Thanks for stopping by to visit the Web 2.0 Digest.  Please come again soon.

Cheers!




UK considers Facebook logins for access to public services (David Meyer/ZDNet)






UK considers Facebook logins for access to public services (David Meyer/ZDNet)



David Meyer / ZDNet:
UK considers Facebook logins for access to public services  —  Summary: Social networking meets social security, as the Cabinet Office reveals it is considering Facebook as one of the firms whose login process can be used to get access to government services such as applying for a driver's licence.

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UK considers Facebook logins for access to public services (David Meyer/ZDNet)



David Meyer / ZDNet:
UK considers Facebook logins for access to public services  —  Summary: Social networking meets social security, as the Cabinet Office reveals it is considering Facebook as one of the firms whose login process can be used to get access to government services such as applying for a driver's licence.

Warning: This feature is going away. We're retiring RSS subscriptions to queries on Nov 1, 2012. Apologies for any inconvenience. Contact us with any questions or concerns.








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